Increasing website conversion rates

Converting clicks to sales

Picture of a Shopping basket with Fragile boxes donating Online Shopping

In this business podcast, Alastair Mc Dermott (Website Doctor) takes us through all the things we can do to increase our website conversations rates.

What does “website conversion” mean? Well, it means getting people to take an action you want them to take on your website. From email sign-up to watching a video or buying your product or service.

The conversion rate is the percentage of website visitors that take that action.

For example, if you have 100 website visitors and two people bought a product then your website conversion rate would be 2%. In this case, buying a product is the action we want them to take and our definition of a conversion.

Your website shouldn’t force people to think. it should be obvious

– Alastair McDermott | Website Doctor

So why don’t more people take the action we want them to take? Alastair highlights these most common mistakes calling them the 7 Deadly Website Sins that leads to low conversion rates.

After listening to this podcast you will have a practical list of things you can do to help increase your conversion rates on your business website.

Listen to increasing website conversion rates podcast

If you would like to listen on the go, download our FREE Inc60 Business Podcast App or subscribe via your favourite podcast channels which now include Spotify


Podcast References

Measuring Website Conversions

Google Analytics –

Image  Compression Tools

Windows – RIOT –
Apple Mac:

Value Proposition

Blog –

Getting user feedback on your website

Boards –

Download Alastair’s 7 Deadly Website Sins Presentation
Download PDF


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