Home Authors Posts by Lorraine Carter

Lorraine Carter

Lorraine has an insatiable curiosity about all things brand related, she is the founder and principal of Persona Branding & Design, an award-winning, multi-disciplinary company. “Branding is NOT marketing or design but the bedrock strategy supporting and directing your whole business so we empower our clients to transform their brands and increase their sales. With over 20 years experience we've worked with brands and clients from a multitude of sectors for both the national and international markets, many of which are household names. Check out the Persona Brand Building Blueprint™ System if you want to be the standout, most visible brand in your sector because this is the system to make your brand more profitable and the top choice for your customers.” Lorraine is a winner of numerous awards, a brand strategist, advisor, professional speaker, designer and writer. She is a branding programme facilitator too, delivering master classes, keynotes and bespoke workshops on effective brand creation, building and management. Lorraine won the Best Blog Award Ireland of an SME and former Winner of Business Woman of the Year, Dublin.
Branding is not design

Getting your branding right

Podcast - Interview - 37 mins